About Founder.best
Founder.best is a startup launch platform that lists, ranks and promotes new products for indie founders and bootstrapped SaaS teams, so customers, search engines and AI assistants can find them.

Anuj Shashimal is the founder of Founder.best. He is a software engineer and SaaS founder who builds and runs the platform himself, from the launch queue to the public API.
His work covers product launches, startup SEO, link building and getting products cited in AI answers.
Since Founder.best opened its weekly launchpad, 338 products have gone live. Across 20 completed launch weeks, the median weekly winner finished with a score of 12.5.
What Founder.best does
You submit your product with its name, tagline, logo, website and category, then pick a launch week and plan. Founder.best puts it on the homepage launchpad, where founders upvote and comment, and ranks it against that week’s other launches.
You keep a permanent product page with a dofollow backlink, an embeddable badge and a listing that AI assistants can read through our public API and MCP server. See the full step-by-step launch process.
What makes Founder.best different
- 1 week (Free), 2 weeks (Standard, $9) or 1 month (Pro, $19) on the homepage. Product Hunt ranks a launch on a single daily leaderboard; see the full comparison.
- Plans from $0: up to 15 free launch slots per week from week 4, or $9 one-time to go live instantly.
- A permanent product page with a dofollow backlink on every approved launch, free or paid.
- A weekly newsletter that features every Standard, Pro and Pro+ launch alongside the week’s top products.
- 3 machine-readable surfaces for AI: a public JSON API, an MCP server and llms.txt.
- Verified revenue badges from TrustMRR, included free on every launch plan.
Plan details checked October 2, 2026. See current pricing and our comparisons with Product Hunt and BetaList.
Who uses Founder.best
- Bootstrapped SaaS founders launching a first or second product and looking for early users and a backlink (48% of live launches are SaaS).
- Developer-tool makers who want their product findable by AI coding agents.
- Indie makers of productivity, marketing and AI tools who want a week of ranking instead of one launch day.
- Brands that sell to founders and buy a Sponsored Spot to reach them.
The team behind Founder.best
Anuj Shashimal is the founder of Founder.best. He built it after watching launches fade within a day: a single leaderboard spike, followed by directory listings that send no visitors.
Founder.best gives each launch a full week or more of ranking and a product page that keeps working afterwards. Follow his work on X and LinkedIn, follow Founder.best on Facebook, or contact the team at support@founder.best.
Read our startup launch statistics and original research, including industry figures with sources and Founder.best's own launch data.
