How it works
Founder.best is a weekly launch platform for founders. Submit your product, pick a launch week, and get a permanent product page that people - and the AI assistants they ask - keep finding long after launch day. Here is exactly what happens, step by step.
The flow · Six steps
Every step below is a real screen on the platform. Nothing here needs a launch-day miracle - it is a weekly cycle you can plan around.
Paste your website URL and hit Fetch with AI - we read the site and pre-fill your name, tagline, and description. Add a logo (we fall back to your favicon), up to five screenshots, and up to three categories. The classification step tags what you built so people browsing by use case - and the AI assistants they ask - can find it.
Choose any launch week up to 13 weeks out. Standard ($9) and Pro ($19) go live the moment you pay - no queue and no review wait. Free Launch ($0) opens from week 4 onward with 15 slots per week: add our badge to your site, submit for review, and we approve it before launch day.
On launch day your product appears in Live launches on the homepage, ranked by upvotes from the founder community. In the same hour it is listed in its category and use-case pages, the weekly launch archive, and the community Feed - so discovery starts from several doors at once, not just the homepage.
Share your product URL with your users, newsletter, and socials - every product page has one-click share to X, LinkedIn, and Reddit. The three products with the most launch-week upvotes take #1, #2, and #3, earn winner badges, get a spot in the newsletter, and stay in the Winners archive for good.
Your homepage window ends; your product page does not. It stays indexed at founder.best/products/your-slug with a dofollow link to your site on paid plans, SoftwareApplication structured data for search engines and AI assistants, and a "Featured on Founder.best" badge you can drop into your footer or README to send visitors back to upvote.
Claim founder.best/yourname, link your socials, and every product you launch stacks on one profile. Post in the Feed, publish a founder story, climb the founder leaderboard - then relaunch the next version from your dashboard when you are ready. Pro+ subscribers get +10 upvotes and a homepage re-feature every renewal.
Reach · Distribution
One submission feeds every surface below. That is the difference between a launch-day spike and discovery that compounds.
The Live launches list, ranked by upvotes, for one week to one month depending on your plan.
OpenSaaS, AI, developer tools and ten curated use cases - long-tail pages that keep sending traffic.
OpenWinners, breakout launches, and every paid launch, emailed to founders once a week.
OpenTop three each week, archived permanently at /winners and in the weekly launch pages.
OpenStructured data, llms.txt, a public API and an MCP server let ChatGPT, Claude, Perplexity, Gemini and autonomous agents find and cite your listing.
OpenYour products on founder.best/yourname, plus your posts and updates in the community Feed.
OpenDiscovery · People and AI
Search engines still matter, but a growing share of founders ask an assistant first. Your listing is built to be read by both.
What assistants read
Most launch sites hide products behind scripts and paywalled feeds. Founder.best publishes every approved product as clean, crawlable HTML with the signals answer engines look for - and as JSON that AI agents can query directly.
SoftwareApplication structured data
Name, tagline, category, use cases, audiences, pricing, ratings, and founder on every product page.
Public API and MCP server
AI agents query the directory directly - search, filter and fetch any product as JSON, no key required.
llms.txt and Markdown mirrors
A machine-readable index plus a Markdown version of every product page, with an AI-ready profile.
Plain-language taxonomy
Categories, use cases, audiences and pricing lenses that map to how people actually ask.
Plans · Pick your visibility
Every plan ends with the same permanent product page. You are choosing homepage time, speed to go live, and starter momentum. Most founders start with Standard for $9.
Get listed
Community listingTesting the waters, no budget yet
Basic listing · after admin review
No card required
Launch instantly
Most PopularMost side projects and first launches
2 weeks live · dofollow backlink
One payment. No renewals.
Get featured
Featured exposureLaunches that need a real push
1 month live · 10 starter upvotes
One payment. No renewals.
Keep growing
SubscriptionOne product you keep growing
Re-featured monthly · +10 upvotes/renewal
Cancel anytime
Playbook · Win the week
You do not need a big audience. You need a plan for the seven days your product is live. This is the pattern we see behind most #1 finishes.
A 200×200 logo, five crisp screenshots, an 80-character tagline, and a description that says who it is for.
Weeks run Monday to Sunday. Announcing on day one gives you seven full days to collect upvotes.
Link founder.best/products/your-slug in your newsletter, changelog, and socials - upvoting takes one click.
Footer or README. It links back to your launch, shows a live upvote count, and adds a second backlink.
Shipped a fix or a feature? Post it. Updates show on your page and in the Feed, and re-enter discovery.
Founders upvote founders who show up. Answer questions on your page and on other launches too.
Every product gets light, dark, wide, and text-only badges with copy-paste HTML and Markdown. The SVG updates with your live upvote count, so a footer badge keeps sending visitors to your launch page for months.
Get the free launch checklistTen minutes to submit, one week to rally, and a product page that keeps working after everyone else has moved on. Join 850+ founders who launched here.
Not ready to pay? Apply for a free launch (from week 4, after review).
Resources · Prepare and go deeper
Everything on this page is free to use. Get your assets ready, then read the long-form guides on where to launch and how to keep the traffic compounding.
Free tools for the week before you submit.
Guides, directories, docs, and the community.
About ten minutes once your logo and screenshots are ready. Paste your URL, let Fetch with AI pre-fill the basics, pick a launch week and plan, and pay. Standard and Pro launches go live instantly on your chosen week; Free Launch is reviewed by an admin before launch day.
Yes. Free Launch costs $0 and is available from week 4 onward, with 15 slots per week. You add our badge to your website, submit for review, and get a basic listing after approval plus a permanent product page with a nofollow link. Paid plans start at $9.
Standard ($9 one-time) goes live instantly for 14 days with a premium badge, a dofollow backlink, text updates, and newsletter inclusion. Pro ($19 one-time) extends that to a month and adds 10 starter upvotes, the top-bar spotlight, and a tweet from @founderbest. Pro+ ($9/month) covers one featured product with image updates, 20 starter upvotes, and +10 upvotes plus a homepage re-feature every renewal.
By upvotes received during the product's launch week only. The top three products become #1, #2, and #3, get winner badges and a newsletter mention, and stay in the Winners archive permanently. Starter upvotes from Pro plans count toward the total.
Every approved product gets a permanent page at founder.best/products/your-slug. Paid launches include a dofollow link to your website; Free Launch listings use a nofollow link. The embeddable badge on your own site links back to your launch page as well.
Product pages ship SoftwareApplication structured data, plain-language descriptions, use cases, audiences and category tags. The site publishes an llms.txt, a Markdown mirror of every page, a free public JSON API and an MCP server, so assistants such as ChatGPT, Claude, Perplexity and Gemini - and autonomous agents built on them - can search the directory directly. That makes your listing citable when someone asks for tools in your space; we cannot promise any specific model will cite it, but we make it as easy as possible. Details at founder.best/docs.
Yes. Every launch is independent - submit a new product or relaunch an existing one from your dashboard by picking a new week and plan. Pro+ is a subscription for one featured product and re-features it on the homepage every billing cycle.
If your launch has not gone live yet, contact us within 24 hours of purchase for a full refund. Once a launch is live, payments are non-refundable. Subscriptions (Pro+, Sponsored Spot, Founder Profile) can be cancelled anytime.
Basic listing · after review
Standard
$9
14 days · live instantly
Pro
$19
30 days · featured
Pro+
$9/mo
30 days · renews monthly
Pick a launch week
Week 45
Nov 2 – Nov 8
Paid only
Week 46
Nov 9 – Nov 15
Paid · instant
Week 47
Nov 16 – Nov 22
Paid only
Week 48
Nov 23 – Nov 29
Free slots open