How it works
Founder.best is a weekly launch platform for founders. Submit your product, pick a launch week, and get a permanent product page that people - and the AI assistants they ask - keep finding long after launch day. Here is exactly what happens, step by step.
The flow · Six steps
Every step below is a real screen on the platform. Nothing here needs a launch-day miracle - it is a weekly cycle you can plan around.
Paste your website URL and hit Fetch with AI - we read the site and pre-fill your name, tagline, and description. Add a logo (we fall back to your favicon), up to five screenshots, and up to three categories. The classification step tags what you built so people browsing by use case - and the AI assistants they ask - can find it.
Choose any launch week up to 13 weeks out. Standard ($2.99) and Pro ($9) go live the moment you pay - no queue and no review wait. Free Launch ($0) opens from week 4 onward with 15 slots per week: add our badge to your site, submit for review, and we approve it before launch day.
On launch day your product appears in Live launches on the homepage, ranked by upvotes from the founder community. In the same hour it is listed in its category and use-case pages, the weekly launch archive, and the community Feed - so discovery starts from several doors at once, not just the homepage.
Share your product URL with your users, newsletter, and socials - every product page has one-click share to X, LinkedIn, and Reddit. The three products with the most launch-week upvotes take #1, #2, and #3, earn winner badges, get a spot in the newsletter, and stay in the Winners archive for good.
Your homepage window ends; your product page does not. It stays indexed at founder.best/products/your-slug with a dofollow link to your site on paid plans, SoftwareApplication structured data for search engines and AI assistants, and a "Featured on Founder.best" badge you can drop into your footer or README to send visitors back to upvote.
Claim founder.best/yourname, link your socials, and every product you launch stacks on one profile. Post in the Feed, publish a founder story, climb the founder leaderboard - then relaunch the next version from your dashboard when you are ready. Pro+ subscribers get +10 upvotes and a homepage re-feature every renewal.
Reach · Distribution
One submission feeds every surface below. That is the difference between a launch-day spike and discovery that compounds.
The Live launches list, ranked by upvotes, for one week to one month depending on your plan.
OpenSaaS, AI, developer tools and ten curated use cases - long-tail pages that keep sending traffic.
OpenWinners, breakout launches, and every paid launch, emailed to founders once a week.
OpenTop three each week, archived permanently at /winners and in the weekly launch pages.
OpenStructured data, a public llms.txt, and an AI endpoint let ChatGPT, Claude, Perplexity, and Gemini cite your listing.
OpenYour products on founder.best/yourname, plus your posts and updates in the community Feed.
OpenDiscovery · People and AI
Search engines still matter, but a growing share of founders ask an assistant first. Your listing is built to be read by both.
What assistants read
Most launch sites hide products behind scripts and paywalled feeds. Founder.best publishes every approved product as clean, crawlable HTML with the signals answer engines look for.
SoftwareApplication structured data
Name, tagline, category, pricing, ratings, and publisher on every product page.
Public llms.txt and AI endpoint
A machine-readable index of the directory that retrieval agents are allowed to crawl.
Plain-language taxonomy
Categories, use cases, and pricing lenses that map to how people actually ask.
Plans · Pick your visibility
Every plan ends with the same permanent product page. You are choosing homepage time, speed to go live, and starter momentum. Most founders start with Standard for $2.99.
7 days · after review
$0
14 days · live instantly
$2.99one-time
30 days · live instantly
$9one-time
30 days · re-featured monthly
$9/ month
Playbook · Win the week
You do not need a big audience. You need a plan for the seven days your product is live. This is the pattern we see behind most #1 finishes.
A 200×200 logo, five crisp screenshots, an 80-character tagline, and a description that says who it is for.
Weeks run Monday to Sunday. Announcing on day one gives you seven full days to collect upvotes.
Link founder.best/products/your-slug in your newsletter, changelog, and socials - upvoting takes one click.
Footer or README. It links back to your launch, shows a live upvote count, and adds a second backlink.
Shipped a fix or a feature? Post it. Updates show on your page and in the Feed, and re-enter discovery.
Founders upvote founders who show up. Answer questions on your page and on other launches too.
Every product gets light, dark, wide, and text-only badges with copy-paste HTML and Markdown. The SVG updates with your live upvote count, so a footer badge keeps sending visitors to your launch page for months.
Get the free launch checklistTen minutes to submit, one week to rally, and a product page that keeps working after everyone else has moved on. Join 383+ founders who launched here.
Not ready to pay? Apply for a free launch (from week 4, after review).
About ten minutes once your logo and screenshots are ready. Paste your URL, let Fetch with AI pre-fill the basics, pick a launch week and plan, and pay. Standard and Pro launches go live instantly on your chosen week; Free Launch is reviewed by an admin before launch day.
Yes. Free Launch costs $0 and is available from week 4 onward, with 15 slots per week. You add our badge to your website, submit for review, and get 7 days on the homepage after approval plus a permanent product page with a nofollow link. Paid plans start at $2.99.
Standard ($2.99 one-time) goes live instantly for 14 days with a dofollow backlink, text updates, and newsletter inclusion. Pro ($9 one-time) extends that to a month and adds 10 starter upvotes, a premium badge, the top-bar spotlight, and a tweet from @founderbest. Pro+ ($9/month) covers one featured product with image updates, 20 starter upvotes, and +10 upvotes plus a homepage re-feature every renewal.
By upvotes received during the product's launch week only. The top three products become #1, #2, and #3, get winner badges and a newsletter mention, and stay in the Winners archive permanently. Starter upvotes from Pro plans count toward the total.
Every approved product gets a permanent page at founder.best/products/your-slug. Paid launches include a dofollow link to your website; Free Launch listings use a nofollow link. The embeddable badge on your own site links back to your launch page as well.
Product pages ship SoftwareApplication structured data, plain-language descriptions, and category tags. The site publishes an llms.txt and a public AI endpoint that assistants such as ChatGPT, Claude, Perplexity, and Gemini can read. That makes your listing citable when someone asks for tools in your space - we cannot promise any specific model will cite it, but we make it as easy as possible.
Yes. Every launch is independent - submit a new product or relaunch an existing one from your dashboard by picking a new week and plan. Pro+ is a subscription for one featured product and re-features it on the homepage every billing cycle.
If your launch has not gone live yet, contact us within 24 hours of purchase for a full refund. Once a launch is live, payments are non-refundable. Subscriptions (Pro+, Sponsored Spot, Founder Profile) can be cancelled anytime.
7 days · after review
Standard
$2.99
14 days · live instantly
Pro
$9
30 days · live instantly
Pro+
$9/mo
30 days · renews monthly
Pick a launch week
Week 39
Sep 21 – Sep 27
Paid only
Week 40
Sep 28 – Oct 4
Paid · instant
Week 41
Oct 5 – Oct 11
Paid only
Week 42
Oct 12 – Oct 18
Free slots open