Why your product slug matters
Your slug becomes the permanent URL of your Founder.best product page - founder.best/products/your-slug. That page stays indexed after your launch week ends, carries a dofollow backlink to your site on paid plans, and is what founders, search engines, and AI assistants cite when they mention your product. A short, brand-matching slug is easier to share, easier to remember, and cleaner in search results. Read how Founder.best works for the full journey from submission to permanent page.
How to pick a good slug
- Match your brand name. If you have not settled on one yet, the startup name generator gives you 30 spellable options to test here.
- Keep it short.One or two words. Avoid version numbers, years, and filler like "app" or "io".
- Use the same slug everywhere. Your domain, social handles, and directory listings should line up - see the free startup directories list for where you will be submitting.
- Write the one-liner next. The tagline generator helps you nail the sentence that sits under your name on the Launchpad.
Slug is free? Claim it
Slugs are reserved on submission, not on check. Submit your product to lock it in, then follow the free launch checklist to get ready for launch week. Plans start free - compare them on the pricing page.