How to submit your startup to Capterra

What is Capterra?

Capterra (capterra.com) is a review site: gartner-owned software marketplace with high-intent buyer traffic.

Review sites rank for '[product] reviews' and '[category] software' searches. The listing itself is only the start - a handful of genuine reviews is what makes it convert.

How to submit to Capterra

1. 1Search for an existing profile first - many review sites auto-create one - and claim it.
2. 2Fill in every profile field: pricing, deployment, company size, integrations, support.
3. 3Invite 5-10 real customers to leave honest reviews using the site's review link.
4. 4Respond publicly to reviews, including critical ones.
5. 5Link to your profile from your site's footer or trust section to reinforce it.

Capterra backlink and SEO value

Elite authority · DR 90

With an Ahrefs Domain Rating around 90, Capterra sits among the most authoritative domains on the web. Even a single profile here is a strong brand and trust signal, and pages on high-DR domains tend to rank for your brand name within weeks.

Capterra uses a mix of followed and nofollow links depending on the page, plan, or where the link sits (profile vs. description). Expect some authority to pass, and inspect your published listing to see which link type you actually got.

Want the live number? Run capterra.com through the free Domain Rating checker.

How much does Capterra cost?

Capterra offers a free listing with optional paid upgrades (faster review, featured placement, or a guaranteed link). Start with the free tier and only pay if the listing is already sending visitors.

Tips for a Capterra listing that converts

• Use the same product name, tagline, and logo you use on Founder.best and other directories - consistency helps search engines connect your listings.
• Write a fresh description for Capterra instead of copy-pasting. Duplicate text across dozens of sites adds little value.
• Point the link at your homepage or a strong landing page, not a signup form, so the authority lands where it helps rankings.
• Record the live listing URL and date in your tracker, then check back in 30 days for indexing and traffic.

Capterra vs Founder.best

They work best together: an active weekly launch on Founder.best brings launch-day attention and a dofollow link, and Capterra adds a long-lived listing afterwards.

Capterra alternatives and similar directories

G2

g2.com

Enterprise software reviews and comparison pages for B2B SaaS.

DR 90 · Mixed · Freemium

TripAdvisor

tripadvisor.com

Review platform - relevant for travel and hospitality startups.

DR 93 · Nofollow · Free

GetApp

getapp.com

SMB-focused software discovery in the Gartner Digital Markets network.

DR 86 · Mixed · Freemium

Software Advice

softwareadvice.com

Advisor-led software selection in the Gartner network.

DR 81 · Mixed · Freemium

Trustpilot

trustpilot.com

Consumer review platform for social proof and branded search.

DR 81 · Mixed · Freemium

TrustRadius

trustradius.com

B2B software reviews focused on in-depth buyer research.

DR 69 · Mixed · Freemium

FAQ

Is Capterra free to submit to?

Capterra offers a free listing with optional paid upgrades (faster review, featured placement, or a guaranteed link). Start with the free tier and only pay if the listing is already sending visitors.

Does Capterra give a dofollow backlink?

Sometimes. Capterra uses a mix of followed and nofollow links depending on the page or plan.

What is the Domain Rating (DR) of Capterra?

Capterra (capterra.com) has an Ahrefs Domain Rating of roughly 90 (elite authority). DR changes over time - check the live score with the free Domain Rating checker on Founder.best.

Is Capterra worth it for a new startup?

Our verdict: Must submit (8/10). Capterra combines affordable listing, a followed link, and high authority. Put it near the top of your launch checklist.

What should I submit to before Capterra?

Start with an active launch on Founder.best for homepage visibility and a dofollow backlink, then work through review site options like Capterra. One active launch plus 5-10 quality directories beats mass-submitting to hundreds of low-quality lists.