How to submit your startup to TripAdvisor

What is TripAdvisor?

TripAdvisor (tripadvisor.com) is a review site: review platform - relevant for travel and hospitality startups.

Review sites rank for '[product] reviews' and '[category] software' searches. The listing itself is only the start - a handful of genuine reviews is what makes it convert.

How to submit to TripAdvisor

1. 1Search for an existing profile first - many review sites auto-create one - and claim it.
2. 2Fill in every profile field: pricing, deployment, company size, integrations, support.
3. 3Invite 5-10 real customers to leave honest reviews using the site's review link.
4. 4Respond publicly to reviews, including critical ones.
5. 5Link to your profile from your site's footer or trust section to reinforce it.

TripAdvisor backlink and SEO value

Elite authority · DR 93

With an Ahrefs Domain Rating around 93, TripAdvisor sits among the most authoritative domains on the web. Even a single profile here is a strong brand and trust signal, and pages on high-DR domains tend to rank for your brand name within weeks.

Links from TripAdvisor are nofollow, so they do not directly pass PageRank. The value is elsewhere: brand search results, referral traffic, trust for buyers who research you, and citations that AI assistants pick up when they describe your product.

Want the live number? Run tripadvisor.com through the free Domain Rating checker.

How much does TripAdvisor cost?

Submitting to TripAdvisor is free. There is no reason not to include it in your launch checklist - the only cost is the 10-20 minutes it takes to write a good listing.

Tips for a TripAdvisor listing that converts

• Use the same product name, tagline, and logo you use on Founder.best and other directories - consistency helps search engines connect your listings.
• Write a fresh description for TripAdvisor instead of copy-pasting. Duplicate text across dozens of sites adds little value.
• Add UTM parameters to your link so you can see in analytics whether TripAdvisor sends real visitors.
• Record the live listing URL and date in your tracker, then check back in 30 days for indexing and traffic.

TripAdvisor vs Founder.best

They work best together: an active weekly launch on Founder.best brings launch-day attention and a dofollow link, and TripAdvisor adds a long-lived listing afterwards.

TripAdvisor alternatives and similar directories

Capterra

capterra.com

Gartner-owned software marketplace with high-intent buyer traffic.

DR 90 · Mixed · Freemium

G2

g2.com

Enterprise software reviews and comparison pages for B2B SaaS.

DR 90 · Mixed · Freemium

GetApp

getapp.com

SMB-focused software discovery in the Gartner Digital Markets network.

DR 86 · Mixed · Freemium

Software Advice

softwareadvice.com

Advisor-led software selection in the Gartner network.

DR 81 · Mixed · Freemium

Trustpilot

trustpilot.com

Consumer review platform for social proof and branded search.

DR 81 · Mixed · Freemium

TrustRadius

trustradius.com

B2B software reviews focused on in-depth buyer research.

DR 69 · Mixed · Freemium

FAQ

Is TripAdvisor free to submit to?

Submitting to TripAdvisor is free. There is no reason not to include it in your launch checklist - the only cost is the 10-20 minutes it takes to write a good listing.

Does TripAdvisor give a dofollow backlink?

No - links from TripAdvisor are nofollow. It is still useful for brand visibility, referral traffic, and AI citations.

What is the Domain Rating (DR) of TripAdvisor?

TripAdvisor (tripadvisor.com) has an Ahrefs Domain Rating of roughly 93 (elite authority). DR changes over time - check the live score with the free Domain Rating checker on Founder.best.

Is TripAdvisor worth it for a new startup?

Our verdict: Must submit (8/10). TripAdvisor combines free submission, strong visibility, and high authority. Put it near the top of your launch checklist.

What should I submit to before TripAdvisor?

Start with an active launch on Founder.best for homepage visibility and a dofollow backlink, then work through review site options like TripAdvisor. One active launch plus 5-10 quality directories beats mass-submitting to hundreds of low-quality lists.