Trustpilot
trustpilot.com
How to submit your startup to Trustpilot
Consumer review platform for social proof and branded search. Here is what a Trustpilot listing is worth - DR 81, mixed link, freemium - and exactly how to submit.
- Domain Rating
- 81
- Link type
- Mixed
- Pricing
- Freemium
- Category
- Review Site
Is Trustpilot worth it?
Must submit · 8/10Trustpilot combines affordable listing, a followed link, and high authority. Put it near the top of your launch checklist.
What is Trustpilot?
Trustpilot (trustpilot.com) is a review site: consumer review platform for social proof and branded search.
Review sites rank for '[product] reviews' and '[category] software' searches. The listing itself is only the start - a handful of genuine reviews is what makes it convert.
How to submit to Trustpilot
- 1Search for an existing profile first - many review sites auto-create one - and claim it.
- 2Fill in every profile field: pricing, deployment, company size, integrations, support.
- 3Invite 5-10 real customers to leave honest reviews using the site's review link.
- 4Respond publicly to reviews, including critical ones.
- 5Link to your profile from your site's footer or trust section to reinforce it.
Trustpilot backlink and SEO value
Elite authority · DR 81
With an Ahrefs Domain Rating around 81, Trustpilot sits among the most authoritative domains on the web. Even a single profile here is a strong brand and trust signal, and pages on high-DR domains tend to rank for your brand name within weeks.
Trustpilot uses a mix of followed and nofollow links depending on the page, plan, or where the link sits (profile vs. description). Expect some authority to pass, and inspect your published listing to see which link type you actually got.
Want the live number? Run trustpilot.com through the free Domain Rating checker.
How much does Trustpilot cost?
Trustpilot offers a free listing with optional paid upgrades (faster review, featured placement, or a guaranteed link). Start with the free tier and only pay if the listing is already sending visitors.
Tips for a Trustpilot listing that converts
- Use the same product name, tagline, and logo you use on Founder.best and other directories - consistency helps search engines connect your listings.
- Write a fresh description for Trustpilot instead of copy-pasting. Duplicate text across dozens of sites adds little value.
- Point the link at your homepage or a strong landing page, not a signup form, so the authority lands where it helps rankings.
- Record the live listing URL and date in your tracker, then check back in 30 days for indexing and traffic.
Trustpilot vs Founder.best
| Trustpilot | Founder.best | |
|---|---|---|
| Type | Review Site | Launch Platform |
| Domain Rating | 81 | 41 |
| Link type | Mixed | Dofollow |
| Pricing | Freemium | Freemium |
| Founder profile + verified revenue | - | Yes |
They work best together: an active weekly launch on Founder.best brings launch-day attention and a dofollow link, and Trustpilot adds a long-lived listing afterwards.
Trustpilot alternatives and similar directories
Software Advice
softwareadvice.com
Advisor-led software selection in the Gartner network.
GetApp
getapp.com
SMB-focused software discovery in the Gartner Digital Markets network.
Capterra
capterra.com
Gartner-owned software marketplace with high-intent buyer traffic.
G2
g2.com
Enterprise software reviews and comparison pages for B2B SaaS.
TripAdvisor
tripadvisor.com
Review platform - relevant for travel and hospitality startups.
TrustRadius
trustradius.com
B2B software reviews focused on in-depth buyer research.
FAQ
- Is Trustpilot free to submit to?
- Trustpilot offers a free listing with optional paid upgrades (faster review, featured placement, or a guaranteed link). Start with the free tier and only pay if the listing is already sending visitors.
- Does Trustpilot give a dofollow backlink?
- Sometimes. Trustpilot uses a mix of followed and nofollow links depending on the page or plan.
- What is the Domain Rating (DR) of Trustpilot?
- Trustpilot (trustpilot.com) has an Ahrefs Domain Rating of roughly 81 (elite authority). DR changes over time - check the live score with the free Domain Rating checker on Founder.best.
- Is Trustpilot worth it for a new startup?
- Our verdict: Must submit (8/10). Trustpilot combines affordable listing, a followed link, and high authority. Put it near the top of your launch checklist.
- What should I submit to before Trustpilot?
- Start with an active launch on Founder.best for homepage visibility and a dofollow backlink, then work through review site options like Trustpilot. One active launch plus 5-10 quality directories beats mass-submitting to hundreds of low-quality lists.
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DR, link type, and pricing are approximate and change over time - verify on trustpilot.com before relying on them. Founder.best is not affiliated with Trustpilot.